Getronics - Surprise Musical

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    Briefing

    Create a kick-off for the new Getronics ‘More Fans Everyday’ campaign and introduction of the new logo.

    Solution

    At several moments during the day, unsuspecting commuters at the busiest train station in Holland were treated to an outburst of singing and swinging undercover ticketinspectors, securityguards, airline stewardesses and other actors.

    results

    Free publicity in most of the Dutch relevant trademagazines. Boost of company-pride under staff.

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    • Surprise Musical