Milner - De Gouden Plak

Briefing

Communicate that Milner cheese is sponsor of the two best players of the Dutch Olympic Beach Volleyball team 2008.

Solution

We succeeded in getting hold of one of only a few gigantic billboards along Holland’s busiest highway. On the billboard we showed the wellknown players in action and played with words in the headline: ‘We’re going for a gouden plak’ means both ‘Going for a golden slice’ (of cheese)’ and ‘Going for a gold medal’.