Postbank - Bizznizz

Briefing

Introduce the Postbank Easy Blue Account for kids within the realm of ‘Making your first money’.

Solution

Bizznizz, an online tool with which 11-14 year old kids can start their own little business. Using the tool on the special website and materials in the Bizznizz Suitcase, kids can design their own logo, print out advertising materials and manage the money they earn.

results

Vast media-attention, 15.000 new accounts during the first 6 months and the best-viewed video on Postbank.nl