Schiphol - Tulpenregen

Briefing

Create and develop a positive event to emphasize the hospitality of Schiphol Airport Amsterdam.

Solution

Unsuspecting passengers who landed on Schiphol Airport on Friday May 7 got a warm welcome in the Netherlands. A group of enthusiastic flower girls greeted them with a nice bundle of tulips, cheers and a group hug. The travelers could also go to an action site and win a flight ticket.

results

A lot of media attention and traffic to the site.