Shell - Gratis Tanken

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    Briefing

    Create an original concept to generate a positive buzz around the Shell Free Liter Weeks.

    Solution

    Type Tanking. A joyful series of events in which people dressed up as bride and groom, ski teacher, dwarf, cowboy & indian or doctor & nurse received a free tank of Shell FuelSave Euro 95 at certain Shell gas stations across Holland. The events were communicated through an action site, radio, print, POS and flyer teams.

    results

    Lots of attention in national en regional media (television, print, online) and a very positive response from press and public.

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