Slankie - Yoga Actie

Briefing

Create a campaign that links the low fat Slankie-products to a more conscious and healthy lifestyle.

Solution

Yoga is the ideal way to achieve a fit, relaxed and healthy lifestyle. Brandbase developed an effective concept that connects Slankie-cheeses to yoga. On http://slankie-yoga-actie.nl consumers can exchange action points, which temporarily are found on the packagings of all Slankie-cheeses, for a free yoga mat or yoga lessons. Hereby Slankie creates a basis for a pleasant yoga career and a healthy start of the new year.